When we hear this name India is the fastest growing economy it is the country with the most youth power it is the number one position in the world in terms of population but how many of you know that India is the blind capital of the world it is called the capital of the world but there are many reasons for this but one of the important reasons is that if we go back 15 years in 2015 it was very difficult for a person in India to get an eye treatment or to buy suitable spectacles. If you go to the doctor after checking the doctor the person who recommends a particular shop for the eye glasses to be given to the patient should definitely buy there at the same time no matter what the price is it is not necessary to buy it so at that time the majority of people in India were market disorganizers that is they cashed in on the needs of the people. Those who spend their time doing it and selling it solve the problem in 2010 a person named piush bansal founded a company same as lens cart in 2007
piyush bansal was working in microsoft company in america with his interest in business he established a company there same player com used to earn revenue by selling classes online so with this success in 2010 piyush Bansal along with two of his friends Choudhary and Sumit Kopai established their first company in India, the same lens cart but for the lens cart to be successful in India this company is solving one or three problems in the market slowly and studyly. The top position in the growth market has increased but the problems solved by this company is the problem number one cost of the product in India in 2010 the spectacles of branded companies were very expensive and no company sells spectacles with good quality in the price range of 1500 to be accessible to a common man the reason is profit. Margins that is all the branded companies make a profit margin of 70 to 80 percent on the cost of making an eyeglass and sell them at very high prices. The reason for this is the lack of proper competition in the market.
Selling has started but how is this possible that is from designing the spectacles to manufacturing them and presenting them to the customer all the lines are taken care of by the lens cart company with this the advantage is that due to mass production the cost of the product is reduced at the same time as the same company takes care of everything and the product quality is also good. So by reducing the profit margins and following this model the lens cut company tries to give quality products to their customers at a low price. Problem number is that there are people who want good quality at every corner but the shops that sell them are only in big cities so to solve this problem lens cut company opened both online and offline stores online business did not get much response because in 2010 no one in India believed in online business but this has changed in recent times online stores are now running better than offline stores. Lens cart company and has adopted a branch model to cover their customers in all places in India that is anyone can plan a lens cart Company in India with an investment of 25 lakhs.
This particular model has been very useful for the growth of Lens Cart company lens cart which started online retails in 2010 has established more than 2000 online and offline retail stores and is one of the largest eye wear brand in India. The reason for this is that if someone wears glasses and goes out the eyes are visible so because of this many people do not use glasses for the actual eye problem. How the company solved it is that high classes are marketed as a lifestyle product rather than a medical product and how did it design more than 5000 stylish frames and glasses to attract people and promote them with celebrities like Katrina Kaif and the lens cart company made high classes a part of style and fashion rather than a medical problem some people do not have any eye problems but they are buying and using these for wearing. If you want check once. Even among your friends there are definitely people who use eye glasses for fashion or to present their face better without sight problem now do you understand Lens cart company.
How to turn a problem into an opportunity Lens cart there is another importance strategy used by the company to become number one in India that is home tryon feature this feature is very important in the growth of this company because taking a test or buying eye glasses used to be a huge task but the lens cart company has made it very easy. If you select the frames the executive of the lens card company will bring them to your home and you try five frames practically select the model that fits your face and give it to the executive within four days the glasses will be delivered along with the frame you selected. The technology is reality the lens cart company has made it possible for the customer to directly select the desired frame online without the need to use it and at least physically touch it so the lens cart company that started with a small idea in 2010 is slowly solving the problems in the disorganized high class industry in India and has grown steadily to become one of the largest brands in India today with a market share of around 30%.
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